The ECOllaboration 2.0 Concepts Collection includes an accessible mascara, gender neutral hair spray, and hair serum for grey hair types to offer more inclusive products for consumers who need them most.
Lionel Genix, marketing director at Dow Personal Care spoke to CosmeticsDesign.com USA to outline how the company has redesigned its business strategy to focus on the customer, as well as outlining some of the company’s latest product launches.